Latino Network is a Portland nonprofit that provides wrap-around services to the Latino Community. During my time there, one of our organizational goals was to solidify the organization's role as a community advocate.
As a part of the communications team, one of our goals was to begin using short-form videos to engage our followers and create content that could be used as a resource for other community organizations.
Overview
In the lead-up to the 2022 midterm elections, I developed a short-form, bilingual social media video to encourage civic participation among Portland’s Latinx community. The goal was to energize voters, reduce barriers to engagement, and remind our community that their voice matters—especially in local elections.
This project was part of a broader digital campaign designed to boost turnout and ensure our followers had the resources and motivation to make their vote count.
My role
Crafted the bilingual messaging and script (English & Spanish)
Directed, filmed, and edited the video using CapCut
Designed the reel to match Instagram trends while maintaining accessibility and cultural relevance
Collaborated with our program and leadership teams to align messaging with nonprofit values and community needs
Managed scheduling and community engagement using Meta Business Suite
Results
Reach: 6,000+ across Instagram and Facebook
Engagement Rate: 14.2% (well above nonprofit industry average)
Shares: 78
Reposted By: Oregon Secretary of State
Community Response: Received dozens of comments and DMs expressing gratitude for the reminder and asking for resources on where and how to vote
Result: Helped position Latino Network as a trusted source of bilingual civic information and deepened digital engagement during a critical election window
