Latino Network is a Portland nonprofit that provides wrap-around services to the Latino Community. During my time there, one of our organizational goals was to solidify the organization's role as a community advocate.
As a part of the communications team, one of our goals was to begin using short-form videos to engage our followers and create content that could be used as a resource for other community organizations.
The 2022 primary election in Oregon was the perfect intersection of these two goals. We needed to get our community members to the polls and create a quick way to disperse the necessary information.
This reel highlighted our staff members and informed the community on when and how to cast their vote in a light-hearted and fun way.