Project Details

In partnership with Open School, I helped bring the Literacy Liberators campaign to life—a bold new initiative aimed at closing the literacy achievement gap by empowering families and caregivers to become community literacy tutors.

My role focused on translating this vision into a vibrant, cohesive visual campaign. I designed a campaign identity that blended urgency with optimism, supporting recruitment, visibility, and community trust. From print assets to digital graphics, I ensured every touchpoint reflected the campaign’s grassroots power and institutional credibility.

While I did not write the campaign copy, I collaborated closely with the internal team to make sure the visuals and language aligned—and that everything was accessible, clear, and purpose-driven.